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#743B78rgb(116, 59, 120)hsl(296, 34%, 35%)PUT IT INTO PRACTICE
Try it with another color before you commit.
A little color. A whole lot of possibility.
Selected text: #743B78Normal text: AA 4.5:1, AAA 7:1. Large text: AA 3:1 (24px regular or about 19px bold).
Results use the exact pair, at full opacity. WCAG contrast guidance ↗
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HEX
#743b78
RGB
rgb(116, 59, 120)
HSL
hsl(296, 34%, 35%)
OKLCH
oklch(0.4488 0.1161 324.82)
CMYK
cmyk(3%, 51%, 0%, 53%)
CSS variable
--color-743b78: #743b78;
CMYK is an approximate reference; print output depends on the color profile. HSV and CMYK are not CSS color functions.
OKLCH
Generated in OKLCH from this hex. Not an official Tailwind scale unless the hex itself is a Tailwind token.
Palette
Full scale from light tints through the base color into deep shades
Palette
Mixed toward white — soft backgrounds and highlights
Palette
Mixed toward black — depth, text, and emphasis
Palette
Mixed toward neutral grey — muted UI surfaces
Harmony
Opposite on the color wheel for contrast
Harmony
Neighbors that sit comfortably together
Harmony
Evenly spaced triad for vibrant sets
Harmony
Base plus two accents beside the complement
Harmony
Same hue, varied lightness and saturation
Export
:root {
--color743b78-1: #743b78;
}Design systems
An arbitrary HEX is not an official Tailwind, Material, or Bootstrap color. Distance is CIEDE2000.
Nearest Tailwind color
fuchsia-900
Very different · ΔE 6.98 · #701A75
Nearest CSS named color
Purple
Very different · ΔE 8.62 · #800080
Nearest Material color
purple-700
Very different · ΔE 10.18 · #7B1FA2
Nearest Bootstrap color
secondary
Very different · ΔE 22.4 · #6C757D
Using this color
#743B78 (#743b78) sits in the pink family at about 296° hue, 34% saturation, and 35% lightness. Contrast is 7.96:1 on white and 2.64:1 on black, so white labels read more clearly on the swatch itself. Nearest Tailwind token: fuchsia-900 (approximation unless the hex is an official scale stop).
Sensible jobs for this swatch
On a black or near-black UI, #743b78 is 2.64:1. Prefer it as a fill, border, or large heading rather than 16px copy.
Family context: Compassion, playfulness, and romance. Popular in beauty, lifestyle, and youth-focused products. Common uses still include buttons, charts, and accents in the Pink range — always verify the pair for this exact hex in the contrast checker.
Related
Nearby colors from the library by perceptual distance