Color brief · Red
#301718 (#301718) — practical notes
#301718 (#301718) sits in the red family at about 358° hue, 35% saturation, and 14% lightness. Contrast is 16.65:1 on white and 1.26:1 on black, so white labels read more clearly on the swatch itself. Nearest Tailwind token: orange-950 (approximation unless the hex is an official scale stop).
- body text, chrome, and dark-mode surfaces
- text or icons on a white canvas
On a black or near-black UI, #301718 is 1.26:1. Prefer it as a fill, border, or large heading rather than 16px copy.
Specs & accessibility references: W3C WCAG 2.1 contrast minimum · MDN CSS color values · CSS Color Module Level 4 · WebAIM contrast guide.
COLOR EXPLORER
THE ORIGINAL SWATCH#301718
100% opacity · sRGB
YOUR NEXT GREAT ACCENT
#301718
Explore the codes, find a readable pairing, and see how this color feels in a real design.
HEX
#301718RGB
rgb(48, 23, 24)HSL
hsl(358, 35%, 14%)PUT IT INTO PRACTICE
A color is only half the story.
Try it with another color before you commit.
MAKE ROOM FOR SOMETHING GOOD
A little color. A whole lot of possibility.
Selected text: #301718CONTRAST RATIO16.65:1
- AA · normal text
- Pass
- AA · large text
- Pass
- AAA · normal text
- Pass
Normal text: AA 4.5:1, AAA 7:1. Large text: AA 3:1 (24px regular or about 19px bold).
Against white16.65:1
Against black1.26:1
Results use the exact pair, at full opacity. WCAG contrast guidance ↗
A color worth keeping? Save it above or share it.
COPY. PASTE. CREATE.
Color codes
HEX
#301718
RGB
rgb(48, 23, 24)
HSL
hsl(358, 35%, 14%)
OKLCH
oklch(0.2404 0.0404 18.03)
CMYK
cmyk(0%, 52%, 50%, 81%)
CSS variable
--color-301718: #301718;
CMYK is an approximate reference; print output depends on the color profile. HSV and CMYK are not CSS color functions.
OKLCH
Perceptual 50–950 scale
Generated in OKLCH from this hex. Not an official Tailwind scale unless the hex itself is a Tailwind token.
Palette
Tints & shades
Full scale from light tints through the base color into deep shades
Palette
Tints
Mixed toward white — soft backgrounds and highlights
Palette
Shades
Mixed toward black — depth, text, and emphasis
Palette
Tones
Mixed toward neutral grey — muted UI surfaces
Harmony
Complementary
Opposite on the color wheel for contrast
Harmony
Analogous
Neighbors that sit comfortably together
Harmony
Triadic
Evenly spaced triad for vibrant sets
Harmony
Split complementary
Base plus two accents beside the complement
Harmony
Monochromatic
Same hue, varied lightness and saturation
Export
Developer code
css
:root {
--color301718-1: #301718;
}Design systems
Nearest official tokens
An arbitrary HEX is not an official Tailwind, Material, or Bootstrap color. Distance is CIEDE2000.
Nearest Tailwind color
orange-950
Very different · ΔE 9.43 · #431407
Nearest CSS named color
Black
Very different · ΔE 15.22 · #000000
Nearest Material color
brown-900
Very different · ΔE 5.51 · #3E2723
Nearest Bootstrap color
dark
Very different · ΔE 16.59 · #212529
Using this color
Where #301718 works
#301718 (#301718) sits in the red family at about 358° hue, 35% saturation, and 14% lightness. Contrast is 16.65:1 on white and 1.26:1 on black, so white labels read more clearly on the swatch itself. Nearest Tailwind token: orange-950 (approximation unless the hex is an official scale stop).
Sensible jobs for this swatch
- body text, chrome, and dark-mode surfaces
- text or icons on a white canvas
On a black or near-black UI, #301718 is 1.26:1. Prefer it as a fill, border, or large heading rather than 16px copy.
Family context: Energy, urgency, passion, and excitement. Often used for CTAs, alerts, and brands that want attention. Common uses still include buttons, charts, and accents in the Red range — always verify the pair for this exact hex in the contrast checker.
Related
Similar & related colors
Nearby colors from the library by perceptual distance
Material Brown 900#3E2723Web Safe #330000#330000Tailwind orange 950#431407Material Brown 800#4E342ETailwind red 950#450A0ATailwind rose 950#4C0519Tailwind amber 950#451A03Tailwind stone 800#292524Tailwind pink 950#500724Tailwind yellow 950#422006Tailwind stone 900#1C1917Material You On Surface#1C1B1F