What is the Taco Bell hex color code?

The Taco Bell secondary brand hex color is #a77bca. RGB is rgb(167, 123, 202). HSL is hsl(273, 43%, 64%).

What RGB values are used for Taco Bell?

Taco Bell secondary color #a77bca is rgb(167, 123, 202).

Yes. #a77bca is listed as a secondary color in the Taco Bell brand palette on colorBase, alongside #702082, #000000, #ffffff, #a77bca.

Taco Bell · secondary brand color

Taco Bell uses #a77bca as a secondary brand color. Taco Bell purple is a late-night fast-food identity unlike any other QSR palette.

#A77BCA

rgb(167, 123, 202)

HEX

#a77bca

RGB

rgb(167, 123, 202)

HSL

hsl(273, 43%, 64%)

CMYK

cmyk(17%, 39%, 0%, 21%)

Tints

Shades

CSS --color-a77bca: #a77bca;

Tailwind bg-violet-300

OKLCH oklch(0.6564 0.123 308.93)

Export

:root {
  --taco-bell-a77bca-1: #a77bca;
}

The full Taco Bell brand palette includes #702082, #000000, #ffffff, #a77bca.

#702082

#000000

#ffffff