Food
HelloFresh Hex Colors
HelloFresh lime green is the meal-kit brand for home cooking delivered weekly. Commonly published HelloFresh hex values: #91c11e, #1a1a1a, #ffffff, #eaf4d3. These are curated reference swatches, not a substitute for the brand's official guidelines.
Using HelloFresh in UI
Logo hex vs product ramp
Keep #91C11E for the mark and a single CTA if it passes contrast. Use the tints below for surfaces and the shades for icons on light canvases. Logo colors are rarely safe as 14px body text on white — check the pair before a marketing page floods every surface with the brand fill.
All HelloFresh colors
Every brand hex with tints and shades. Click a swatch to copy. Verified colors also have a dedicated page.
Export
Developer code
css
:root {
--hellofresh-1: #91c11e;
--hellofresh-2: #1a1a1a;
--hellofresh-3: #ffffff;
--hellofresh-4: #eaf4d3;
}Related brands
A LITTLE MORE CLARITY
Good questions. Useful answers.
01What are HelloFresh's brand hex colors?
HelloFresh reference colors are #91c11e, #1a1a1a, #ffffff, #eaf4d3. Primary colors: #91C11E, #1A1A1A. Treat them as commonly published brand colors, not a legal specification.
02What is the HelloFresh logo color code?
The main HelloFresh logo / primary hex colors are #91C11E, #1A1A1A.
03Can I download the HelloFresh color palette?
Yes. Download the HelloFresh palette as PNG, SVG, CSS, JSON, or Tailwind from this page, then copy tints and shades for each brand hex.