Color reference: Simple IconsView color sourceThis reference covers the listed logo color, not a complete identity system.
Brands & products
DeepSeek Hex Colors
DeepSeek's Simple Icons reference color is #5786FE. The linked source identifies the artwork used for this color reference. Commonly published DeepSeek hex values: #5786fe. These are curated reference swatches, not a substitute for the brand's official guidelines.
Using DeepSeek in UI
Logo hex vs product ramp
Keep #5786fe for the mark and a single CTA if it passes contrast. Use the tints below for surfaces and the shades for icons on light canvases. Logo colors are rarely safe as 14px body text on white — check the pair before a marketing page floods every surface with the brand fill.
All DeepSeek colors
Every brand hex with tints and shades. Click a swatch to copy. Verified colors also have a dedicated page.
Export
Developer code
css
:root {
--deepseek-1: #5786fe;
}