AWS · primary brand color

AWS Hex Color #232F3E

AWS uses #232f3e as a primary brand color. AWS orange and dark slate define cloud infrastructure branding.

#232F3E

rgb(35, 47, 62)

HEX

#232f3e

RGB

rgb(35, 47, 62)

HSL

hsl(213, 28%, 19%)

CMYK

cmyk(44%, 24%, 0%, 76%)

Tints and shades of #232F3E

Tints

Shades

CSS --color-232f3e: #232f3e;

Tailwind bg-gray-800

OKLCH oklch(0.3011 0.0319 254.35)

Export

css

:root {
  --aws-232f3e-1: #232f3e;
}

The full AWS brand palette includes #ff9900, #232f3e, #146eb4, #ffffff.

#ff9900

#146eb4

#ffffff

Amazon black type with smile orange communicates commerce and delight.

Primary

#FF9900

A LITTLE MORE CLARITY

01What is the AWS hex color code?

The AWS primary brand hex color is #232f3e. RGB is rgb(35, 47, 62). HSL is hsl(213, 28%, 19%).

02What RGB values are used for AWS?

AWS primary color #232f3e is rgb(35, 47, 62).

03Is #232f3e an official AWS brand color?

#232f3e is listed as a primary color in the AWS reference palette on colorBase, alongside #ff9900, #232f3e, #146eb4, #ffffff.