What are Apple's primary brand colors?

Apple primary colors include #000000, #A2AAAD, #FFFFFF.

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Apple Brand Colors

Apple's minimal black, white, and product-color language emphasizes premium simplicity.

#000000

#a2aaad

#ffffff

#0071e3

#bf4800

Primary colors

#000000

RGB 0, 0, 0

cmyk(0%, 0%, 0%, 100%)

--color-000000: #000000;

bg-slate-900

#a2aaad

RGB 162, 170, 173

cmyk(6%, 2%, 0%, 32%)

--color-a2aaad: #a2aaad;

bg-slate-300

#ffffff

RGB 255, 255, 255

cmyk(0%, 0%, 0%, 0%)

--color-ffffff: #ffffff;

bg-slate-50

Secondary colors

Export

Developer code

:root {
  --apple-1: #000000;
  --apple-2: #a2aaad;
  --apple-3: #ffffff;
  --apple-4: #0071e3;
  --apple-5: #bf4800;
}

Related brands

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iOS

iOS system colors are vibrant, accessible accents for Apple platforms.

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macOS

macOS branding blends soft system blues with light interface surfaces.

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Safari

Safari's compass blue is a classic Apple browser mark.

View palette