Meta
SocialMeta's brand identity spans Facebook, Instagram, WhatsApp and Reality Labs with bold blues and gradients.
Primary
#0668E1
American Express · secondary brand color
American Express Hex Color #FFFFFF
American Express uses #ffffff as a secondary brand color. American Express blue signals premium cards and global payments.
#FFFFFF
rgb(255, 255, 255)
HEX
#ffffff
RGB
rgb(255, 255, 255)
HSL
hsl(0, 0%, 100%)
CMYK
cmyk(0%, 0%, 0%, 0%)
Tints and shades of #FFFFFF
Tints
Shades
Export
Developer code
css
:root {
--amex-ffffff-1: #ffffff;
}More American Express hex colors
The full American Express brand palette includes #006fcf, #00175a, #ffffff, #99c6eb.
Other brands using #ffffff
Facebook's iconic blue communicates trust and connection across the social network.
Primary
#1877F2
Instagram's gradient palette evokes creativity, youth, and visual storytelling.
Primary
#E1306C
Threads
SocialThreads uses a minimal black-and-white system aligned with Instagram's text-first app.
Primary
#000000
WhatsApp green signals messaging, reliability, and global communication.
Primary
#25D366
Messenger
SocialMessenger's gradient blue brand is built for friendly, instant conversations.
Primary
#006AFF
A LITTLE MORE CLARITY
Good questions. Useful answers.
01What is the American Express hex color code?
The American Express secondary brand hex color is #ffffff. RGB is rgb(255, 255, 255). HSL is hsl(0, 0%, 100%).
02What RGB values are used for American Express?
American Express secondary color #ffffff is rgb(255, 255, 255).
03Is #ffffff an official American Express brand color?
#ffffff is listed as a secondary color in the American Express reference palette on colorBase, alongside #006fcf, #00175a, #ffffff, #99c6eb.